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Amazon Workers Article


https://www.theguardian.com/commentisfree/2018/aug/28/amazon-ambassadors-twitter-hard-work-passion-for-employer

The subject of this article is the cheerful attitudes of Amazon workers on the company's twitter and how this attitude is somewhat expected. The audience are people who work as it says '(in today's economy) It is not enough to go to work and collect a paycheck...you are increasingly expected to profess a passion for your job'. This article's purpose is to inform workers that attitudes towards work are just as important as the work they put in. I like this article because I hadn't taken into consideration just how important an employee's views on where they work are to an employer and how 'emotional labour' is an 'important part of the job'.

In-Depth Analysis
The phrase 'You are increasingly expected to act as if your work makes you happy' introduces the core message and purpose of the article. It zones in on the how society forces people to be happy or they will seem unemployable, and being in employment is a key part of how our society functions. Amazon's workers are a key part of this as they are working in a large company however the expression 'emotional exploitation' illuminates how feelings are no longer valued if they are forced. The alliteration helps the phrase stick in the reader's head as well as the almost morbid message behind.

The tone of the article is very informative with various statistics scattered throughout, whilst odd statements are interjected in such as 'suspiciously cheerful counterpoints' and 'corporate-enforced performative happiness'. Statements like this change the tone to become darker as they make the reader think about the positions the employers are put in and whether 'these fulfilment centre workers are smiling'.

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