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Superdrug Article Analysis

The writer has an obvious bias which is established early on in the article. She writes 'what the hell is Superdrug playing at?'. This rhetorical question not only lets the reader know she disagrees with Superdrug's decision but it also mirrors the thoughts many readers will have when learning this news. It is effective as it allows the reader to reflect on their own views on the event.

As well as using bias to portray her opinion, the writer uses a professional opinion to emphasis she is not alone. The expert opinion she uses is from 'medical director of NHS' who says cosmetic procedures can be ' "a crisis waiting to happen" '. The use of a professional opinion allows the reader to see another view which is very similar to her own, almost as if she is trying to convince the reader to share her views.

The writer considers that some products in Superdrug are already damaging to people's self esteem as she writes there is 'a darker side to many of the products that already fill Superdrug's chirpy shelves'. The juxtaposition of 'darker' and 'chirpy' shows there is more than meets the eye to existing products and the recent introduction of lip fillers has the potential to make this even worse.

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